In an increasingly globalized and interconnected business environment, gender diversity in workplaces is not just a matter of principle, but also an economic necessity. A business that supports gender diversity is more likely to reap numerous benefits such as higher return on investment (ROI), innovation and creativity, and enhanced company reputation. Conversely, businesses which do not prioritize gender diversity face certain challenges.
Building a Successful Women’s Initiative
Why Your Company Should Invest in Gender Diversity.
Tips to Increase Attendance at Women’s Initiative Events
You reserve the room. You order the catering. You bring in the perfect speaker. You send the invites and track the responses.
You plan an event. And people don't show up.
If you are painfully nodding along, you are not alone. So many of our clients struggle with the challenge of simply getting people to show up for the events that they have spent time, money, and effort to plan. Of course, most people are respectful—they let you know they can no longer make it, they lament that their travel schedule puts them out of the office the day of the event, they promise to attend the next one. The interest and intention are there, which you know because you have asked the attendees what they want. So how can you get past the last-minute fire drills and get people to show up for your events and programs?