fostering mentorship

Case Study: Midwest Communications

Early in 2019, two members of the sales and marketing team at Midwest Communications (specifically Midwest Radio) approached us to begin a partnership. Their goal was specific: to elevate and empower the women of their local Southern Indiana community. They knew that their listeners and sponsors consisted of many small business owners and growing professionals that wanted and needed professional and personal development, and they wanted to ensure they could find it.

Together we designed a series of four workshops to take place across 2019, with the final session wrapping up in October.

4 Reasons Female Mentorship is Important

It is rare to hear anyone dispute the benefits of having a mentor in the workplace. Mentors help guide you along the path of your career and advocate for you when you need them. Having a mentor can be the difference between getting ahead in your career and staying stagnant. However, of people being mentored, very few are being mentored by women. It’s important for women to act as mentors, not only to lift up future leaders but to also improve their own leadership skills.

Inspiring Future Female Business Leaders

Women are great leaders because they are great at building relationships, empowering others, tuning into people’s needs, and just being awesome. Once you have made it to the top, don’t forget those behind you, following the path you have blazed through. Be you, and lead courageously...like a girl.